Hello. I'm Malaika Carpenter.
My name pretty much says it all. I’m a messenger—Malaika literally means angel in Swahili.
Through my content strategy consultancy SayCred Media Group, I help companies build and share their brand story.
With a decade of experience and a generous dose of strategic thinking, good storytelling, and creative copywriting, I advise companies on how to articulate their value through concise and compelling content that delivers results.
Have an awesome business that you want people to know about it? I can help spread your message.
Get clear on your “why”––the brand vision and purpose.
Through workshops, we'll map out your key audiences and build messages strategies that target why those audiences should care and get excited about about your awesome product or service. You’ll walk away with a plan you can execute.
Content Strategy & Creation
Develop materials and channels for telling your brand story.
Whether its landing or web pages, scripts for brand videos, or case studies, I can arm you with a strategy and resources for developing engaging content that pulls visitors in and keeps them coming back for more.
Create a meaningful and lasting connection with customers on the web.
Whether you want to create an engaging email newsletter or revamp your product’s on-boarding campaign, I can help you plan and execute a message strategy that gets your customers excited to hear from you.
Check out a few samples of my work and see what I can do for you today.
Content Style Guide
Using audience research and discovery, a series of content principles and guidelines were developed for a global content team at a large pharmaceutical company.
Malaika has a radiant personality that brightens the room, and a great outlook on life. I highly recommend Malaika to any team in need of a self-directed and experienced content strategist who can lead a content team, and/or drive a new content strategy and direction for a complex and sophisticated business.