In May, I'll be speaking at the Confab Content Strategy Conference—an event for people who care about making content better, in their organizations and for their clients. 

People from around the world gather at Confab to learn about the latest, greatest content strategy...

I got a text message from a friend and past client yesterday. Or, should say a distress signal. It simply read: “I need help with my social media. Help me!!!”

Now this is a loaded statement that could mean a range of things (that I hear all the time) like:

• “Should I...